As an exhibitor, you'll have the chance to showcase your exceptional products and services to an engaged audience of passionate outdoor enthusiasts. The show attracts a diverse and receptive community, allowing you to connect directly with potential customers who share your love for adventure and the great outdoors. 

Beyond just presenting your products, the Southern Alberta Outdoors Show provides you with a platform to engage with knowledgeable visitors and showcase your expertise. Conduct interactive demonstrations, share valuable insights, and build lasting connections with seasoned professionals and fellow outdoor enthusiasts. 

Don't miss out on this chance to be part of something extraordinary. Reserve your exhibit space now and become a vital part of the premier event for outdoor enthusiasts in Southern Alberta. We look forward to seeing you in Lethbridge for an unforgettable experience! 


“SAOS helped us recapture customers and feature new products many customers didn’t know we had.
Pair that with the many other exhibitors, and we had a very successful show! I am looking forward to it’s growth”
- Kevin Turner
GM Lethbridge - Banner Recreational

“The Southern Alberta Outdoor Show was well attended by the outdoor community who brought the entire family to check out our daily presentations.
Master Promotions worked hard to ensure that we had everything we needed for what turned out to be a very successful show.
We are looking forward to returning next April 2025!"
- Fran and Chris
Trailrunners K9 Dog Training Center



All Exhibitors to the Southern Alberta Outdoors Show will receive: 

  • Exhibitor passes for your staff (limits depending on booth size) 
  • 24-hour security 
  • Comprehensive Exhibitor Services Manual 
  • Complimentary listing in the Official Show Guide 
  • Aisle carpet  

Please choose the package that best suits your company’s unique needs:  

Standard Booth Space – 10 x 10                $770.00 per booth 

  • Includes drape backdrop and side railing 
  • Electrical is NOT included in this package 

Deluxe Booth Space – 10 x 10                     $1,095.00 per booth 

  • Includes drape backdrop and side railing 
  • Includes 1500 watt electrical outlet 
  • 10 x 10 show carpet 
  • 2 folding chairs 
  • 2x6 skirted table 

Bulk Space 

  • $5.10 per sq. ft. – 400-999 sq. ft. 
  • $4.00 per sq. ft. – 1000 sq. ft. and above 
  • Ideal for those displaying boats, vehicles, campers, docks etc. 
  • Note: Electrical is NOT included in bulk space 
  • Note: Bulk spaces must have flooring installed, not included in price

Pamela Pruden-Ziwani

Show Manager / Exhibit Sales

Book Space

To book you can click the "Download Contract" button to get a copy of the contract then send it in to us using the information on the form. 


Thursday, April 10, 2025 

12pm – 8pm 

Friday, April 11, 2025 

10am – 8pm 

Saturday, April 12, 2025 

10am – 5pm 


Agri-Food Hub and Trade Centre

3401 Parkside Dr South, Lethbridge, AB, T1J 4R3
(403) 328-4491

Floor Plan


2024 Exhibitor List

Alberta Conservation Association
Alberta Forestry and Parks and Environment Protected Areas
Alberta Hunter Education Instructors’ Association
Alberta Junior Forest Warden Association
Alberta Off Highway Vehicle Association
Alberta RAM Dealers
Allterra Tech
Alumacraft Boats
Alumination Canada
Associated Region 1 Alberta Wildlife Federation Clubs
Awesome Adventures Ltd.
Banner Recreation & Marine
Black Gold Lodge
Bow River Anglers
Calgary Women Fly Fishers Club
CDN Dock Shoxs
CF Moto
Chinook Country Shooters
Chris Troskie Safaris
Dear Dog Treats
Dirt Nap TV
Fehr Game Adventure
Fishing The Wild Wes TV
Fly Casting Pond
Grizzly Dude
High Level Canoes
High River Drift & Jet
House of Q Foods
LeafFilter Gutter Protection
Lethbridge Fish & Game Association
Manitou Pontoons
Marlon Boats
Marlon Trailers
Napier Outdoors
National Archery in the Schools Program - NASP
Ocean Sales Group Ltd.
Oldman Watershed Council
Out Fly Fishing
Outdoor Women’s Program
Prairie Pets Rescue
Rahmat Cutlery Inv.
Redbow Co.
Report a Poacher Program
Safe Society
Silver King Lodge
Stopbully.com Foundation
Storms Mini Donuts
Tract Optics
Trailrunners K9 Training Center
Trout Unlimited Canada
Twin Anchors Houseboat Vacations
Vixens Canada - Off-Road Vixens Clothing Co.
Wild TV
Wild TV Outdoor Stage
World of Spas
Youths Summer Camps at Alford Lake